Onboarding
New client packet

Ship on-voice from week one.

Six short fields about your audience, ICP, tone, and banned terms. The team reads the packet before week one, so the first shipped draft already sounds like you — and none of the words you would never say.

What happens nextPacket on the founder's deskFirst deliverable ships on-voice

Why a voice packet

One calibration call beats three rounds of redrafts.

Most content fails on voice before it fails on substance. A clear packet eliminates the “friendly rewrite” loop and lets the team ship on the first pass.

  1. 01 — Audience

    The exact buyer, the corner of their work, and the part you are paid to reach.

  2. 02 — Voice

    How a piece should sound the moment it lands on the desk — sentence shape, register, and vocabulary.

  3. 03 — Banned terms

    The words, phrases, and sentence shapes that should never show up — listed once, enforced every draft.