The weekly workflow

One Monday call.
A month of on-voice content.

Forethread turns a short weekly interview and the clips you've already taken into a newsletter, three to five LinkedIn posts, and short-form video scripts — drafted in your voice, lightly reviewed, and shipped to the channels that drive your pipeline.

  1. 01

    Interview

    20 minutes, recorded.

  2. 02

    Draft

    Newsletter, posts, scripts.

  3. 03

    Review

    A light edit pass.

  4. 04

    Ship

    Scheduled across channels.

The four steps, in order

One short input. Three channels. A full month shipped.

Every step has a single owner — you on step one and three, the team on step two and four. The handoff between each step is the same doc, the same voice file, the same publishing calendar.

    Step 01

    You give 20 minutes

    A weekly interview — or raw clips you already have.

    A 20-minute recorded call on Monday morning, or a folder of clips pulled from calls, podcasts, and talks you have already taken. The interview is the source — the rest of the month is downstream of it.

    Live — Recording
    17:42 / 20:00

    "Last quarter we shortened onboarding from eleven days to four. The unlock was killing the second sync call — clients didn't need it."

    "…and not every industry needs it, but for ones where the buyer needs hand-holding past the demo, the second call is where trust gets built."

    Input folder: 3 call recordings · 1 podcast clip~ 20 min

    Step 02

    We draft, in your voice

    A newsletter, 3–5 LinkedIn posts, and short-form video scripts.

    First drafts are fed by the interview and the archive you share — past posts, talk clips, podcast cuts. A human editor rewrites for tone and nuance; AI does the heavy lifting on structure.

    Ships next week from this call

    • Email

      Newsletter draft

      1

    • LinkedIn

      Posts queued

      3–5

    • YouTube

      Short-form scripts

      2

    Step 03

    A light review pass

    You read it, mark it up, or green-light.

    A short review on a shared doc. Approve all at once, leave inline notes, or hand a piece back for a deeper edit. The default is green-light after the edit pass unless you say otherwise.

    Shared review doc

    2 notes
    • T

      Tone

      Tighten the second graf — sounds like a LinkedIn post, not the newsletter voice.

    • Q

      Quote

      Add the line about the second sync call — it is the load-bearing point.

    Default: green-light after edits unless you say otherwise.

    Step 04

    Schedule and ship

    Distribution to email, LinkedIn, and YouTube.

    We schedule the posts, send the newsletter on the cadence that fits your audience, queue the short-form video scripts, and pull the analytics back into one dashboard. CAN-SPAM and GDPR handled end-to-end.

    Publishing calendar

    3 channels
    • Email · Tue 9am
      queued
    • LinkedIn · Tue–Fri
      scheduled
    • YouTube · Fri
      queued

The point is not to post more. It is to post like you, every week, without living in a Google Doc.

Generic ghostwriting does not survive a careful buyer — a specialist writer, fed by your voice and your calls, does. That is why the workflow above is short, recorded, and yours all the way through.

Start with a 3-minute intake

Send the three fields. We come back with a sample cadence within 48 hours.

Share a link to recent writing or a call recording, tell us where you publish, and pick the week that fits. The reply runs the same four steps above, with a voice sample we build from what you already publish.

Start the discovery intakeSee the retainers

We onboard one founder per week. If we do not have room this month, we keep your sample voice on file and reach out first when a slot opens.