Five questions to decide if done-for-you content is right for you.
Read each one. Tick the answers in your head — the ones that hold are the gaps a retainer fills, the ones that don’t are the early signal you may not need the service yet. Open the row that hits the nerve, decide in five minutes, and decide what comes next from the Friday list or a quick intake.
The five questions, in order
Open the one that landed. Decide in your head.
Each row expands to a short reading — one line on what the question actually asks, then a 1–2 sentence explainer written for the founder on the other side of the discovery call. No quizzes, no ticking yes — the answers are yours alone.
If the answer is yes, the content is already half-written inside your head — the drafter just needs to draw it out in 20 minutes a week.
Specialist buyers pay for knowledge they cannot get from a podcast and a half skim of a SaaS landing page. If your day is full of small judgement calls a buyer cannot outsource, that is the raw material a done-for-you studio turns into posts.
If the answer is no — you are early, or the niche is new — the same harness still works, but you set up like a generalist first and specialise across the year.
Friday list · or just start
You said yes to most of the five. Pick a path.
The Friday list delivers the full PDF guide + a new question every week — useful if the answers are still settling. If you already know the niche + cadence are ready, the intake on /start is the faster next step.
Friday list
Get the full PDF guide + one new question every Friday.
Twelve questions, one email a week, the PDF the day you sign on. Just an email + the niche you write for — sits in the founder's triage queue, not a deck-list blast.
Skip the list and start a project.
Three quick fields — name, niche, current cadence — and the founder comes back with a draft cadence for your tier within 48 hours, drafted from a voice sample built out of what you already publish.
We onboard one founder per week. If the next slot is a month out, your sample voice stays on file and the founder reaches out first when a slot opens.